Having the perfect website is of little value without a steady stream of relevant visitors. Businesses use a variety of strategies and medias to get
visitors to their websites, but for the majority of businesses, the most cost effective way to drive relevant traffic to a website is Internet marketing.
Of the many possibilities, Regency offers the two most effective online marketing methods, Search Engine Optimization and Pay-Per-Click Promotion. Regency
recommends a balanced combination of both methods to provide the greatest flow of relevant traffic to any website. Regency's Internet marketing services
are always offered in conjunction with its website design and development services. Regency's websites are 100% search engine friendly. From its
administrative control panel, it is possible to manage title tags, meta tags and even keywords that appear in the URL.
Through our SEO partner, Search Optimizers, a rigorous and ethical approach will be
taken. Since 1997 this SEO firm has provided consistent results even as the algorithms continue to increase the rate of change annually. Using all white
hat techniques and proprietary tools developed in-house, they deliver high value for a very reasonable cost per month. A typical campaign usually runs
12 months and contains these elements:
- Content analysis and recommendations
- Page Optimization
- Monitoring for changes in search engine rules
- Keyword Analysis
- Onsite Optimization
- Monthly reporting
- Quarterly telephone consultation
What Can SEO Do For You?
Well considered selection of keywords that can achieve short and long term success.
Orchestrated onsite and offsite actions to bring traffic to site for chosen keyword collection.
Measure success and make course corrections in a sustained fashion.
Unlike Search Engine Optimization, Pay-Per-Click promotion is highly predictable, but sometimes necessitates a continuous and sometimes costly expenditure
With pay-per-click, keyword phrases are registered with several providers of this service, and bids are made on keywords. If a bid is sufficiently large
compared to competing bids, its website can be featured on the first page of most major search engines. If the featured link is actually clicked by the user,
the site owner is automatically charged an amount related to the search term's bid value. Search engines annotate pay-per-click listings as "Sponsored
Regency provides a service to set up and manage pay-per-click accounts for its customers. We have tools that enable us to generate hundreds of relevant
keywords and submit them to the leading pay-per-click providers including Google, Yahoo, and Bing.
Regency can also offer recommendations for
Our professional commercial photographer can capture your company's services, facilities, products and people to boost the impression of
Regency's local videographers bring the promotion of your business to the next level.
We create award-winning websites with eye-catching designs, but it's the copy that sells your product or service.
That's why Regency offers professional copywriting services to all of its clients. We have learned that if the copy is not getting your message across,
visitors won't feel confident to take decisive actions, such as making purchases or contacting you. We believe our web copywriters can guarantee the right
message is getting across. We also believe:
- No one knows your business like you do, but no one can tell the world about it like our copywriters.
- Our website copywriters will communicate a customer-centered, credible message.
- Our copywriters will show the benefits of your company's products or services and keep your customers engaged throughout the online experience.
- Our copywriters can interview your regular clients and write convincing testimonials. This will inspire new customers to inquire about your products
- Our web site copywriters will include keywords in your copy to optimize search engine results and significantly increase the traffic to your website.
Maximize the value of your Web investment by keeping its message current with your business. We gladly train Orange County, Los Angeles, and San Diego
clients to perform self-maintenance or provide full maintenance services including content management solutions when needed.
Regency offers free limited website maintenance for 90 days following site launch. Our website maintenance team is available via e-mail or telephone to
help update Web page content, images, and more. We also offer long-term maintenance services for more comprehensive updates to your site, such as changes to
navigation bars or adding Flash animation.
Our web site maintenance services can be engaged on a fixed price or hourly basis by Orange County, Los Angeles, San Diego, Phoenix, and Las Vegas
customers. Our policy prevents us from offering web maintenance services on websites we did not create.